• META

    Regalbau

    META

    Regalbau

  • META

    Regalbau

    META

    Regalbau

  • META

    Regalbau

    META

    Regalbau

  • META

    Regalbau

    META

    Regalbau

  • META

    Regalbau

    META

    Regalbau

Rebranding an industry leader for a digital-first future.

Rebranding an industry leader for a digital-first future.

Rebranding an industry leader for a digital-first future.

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Project overview

META - a company in transition Brand Transformation & Digital Experience

META - a company in transition Brand Transformation & Digital Experience

META - a company in transition Brand Transformation & Digital Experience

META in Arnsberg has been active in metal processing for over 125 years. Their quality products are manufactured in various competence centers for shelving and steel construction and are successfully distributed worldwide.

DETAILS

Launch

2024

Company

META

META

Industry

Logistics

Logistics

Services

Strategy & Concept
UX Research & Design
Branding
Web Development

01

The Challenge

A central challenge of the rebranding process was to take into account the diverse expectations and needs of all stakeholders. It was important to develop a coherent, future-proof brand identity that clearly stands out from the competition, without losing the already established identity.

02

The Solution

As a solution to this challenge, we have chosen an intense and participatory approach that puts the brand's target group at the center. This included regular workshops and feedback sessions with all participants to create a dynamic and differentiated brand identity. The new brand identity respects the existing values of the company while simultaneously standing out in the market.

03

Our Approach

Our goal was to create a balanced brand identity that both takes into account the established corporate values and introduces innovative elements to stand out from the competition. A particular focus was on the integration of stakeholder feedback to ensure that the new brand meets the diverse needs and expectations of META Regalbau's target groups.

We work with companies all around the world

With a vision for innovation and excellence, our team create excellent products that reflect the values and ethos of your company.

With a vision for innovation and excellence, our team create excellent products that reflect the values and ethos of your company.

With a vision for innovation and excellence, our team create excellent products that reflect the values and ethos of your company.