Project overview
Building of a new innovation team to develop new sustainable products.
DETAILS
Launch
2023
Company
Industry
Website
Services
Design Thinking
Product Innovation
UX Research
Circular Product Design
01
The Challenge
JAEGER operates as a supplier in three market segments. The challenge was to find new products for existing markets, new markets for existing products and new products to give JAEGER access to new markets. We needed to put sustainability at the heart of new product development and establish a solid workflow for the innovation team to work independently in the future.
02
The Solution
We introduced PATHS as a new Jaeger subbrand and an incubator that will host innovation management at JAEGER. PATHS is a space for innovation to grow, for collaboration in cross-functional teams and a place to safely experiment with external partner prototypes. Backed by a solid library of externally-sourced needs for sustainable products, that promise real impact.
03
Our Approach
Creating circular products that focus on enabling longer use-phases through modularity. Broken parts can be replaced. All backed by a circularity service design. JAEGER now has the capabilities to develop new products that not only allows them to reach new markets but are also more focussed on sustainability in their development.
We work with companies all around the world