• Jaeger

    Jaeger

    Jaeger

    Jaeger

  • Jaeger

    Jaeger

    Jaeger

    Jaeger

  • Jaeger

    Jaeger

    Jaeger

    Jaeger

  • Jaeger

    Jaeger

    Jaeger

    Jaeger

  • Jaeger

    Jaeger

    Jaeger

    Jaeger

Setting up an incubator as a new form of innovation at market leader JAEGER. Together, we developed two new products based on market research and sustainability goals that will shape the future of JAEGER.

Setting up an incubator as a new form of innovation at market leader JAEGER. Together, we developed two new products based on market research and sustainability goals that will shape the future of JAEGER.

Setting up an incubator as a new form of innovation at market leader JAEGER. Together, we developed two new products based on market research and sustainability goals that will shape the future of JAEGER.

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Project overview

Incubator meets SME

Incubator meets SME

Incubator meets SME

Building of a new innovation team to develop new sustainable products.

DETAILS

Launch

2023

Company

Gebrüder Jaeger GmbH

Gebrüder Jaeger GmbH

Industry

Automotive, Fashion & Construction Supplies

Automotive, Fashion & Construction Supplies

Services

Design Thinking
Product Innovation
UX Research
Circular Product Design

01

The Challenge

JAEGER operates as a supplier in three market segments. The challenge was to find new products for existing markets, new markets for existing products and new products to give JAEGER access to new markets. We needed to put sustainability at the heart of new product development and establish a solid workflow for the innovation team to work independently in the future.

02

The Solution

We introduced PATHS as a new Jaeger subbrand and an incubator that will host innovation management at JAEGER. PATHS is a space for innovation to grow, for collaboration in cross-functional teams and a place to safely experiment with external partner prototypes. Backed by a solid library of externally-sourced needs for sustainable products, that promise real impact.

03

Our Approach

Creating circular products that focus on enabling longer use-phases through modularity. Broken parts can be replaced. All backed by a circularity service design. JAEGER now has the capabilities to develop new products that not only allows them to reach new markets but are also more focussed on sustainability in their development.

We work with companies all around the world

With a vision for innovation and excellence, our team create excellent products that reflect the values and ethos of your company.

With a vision for innovation and excellence, our team create excellent products that reflect the values and ethos of your company.

With a vision for innovation and excellence, our team create excellent products that reflect the values and ethos of your company.