• Sprenger

    Sprenger

    Sprenger

    Sprenger

  • Sprenger

    Sprenger

    Sprenger

    Sprenger

  • Sprenger

    Sprenger

    Sprenger

    Sprenger

  • Sprenger

    Sprenger

    Sprenger

    Sprenger

  • Sprenger

    Sprenger

    Sprenger

    Sprenger

Transformation of Sprenger from a hidden southwest German B2B metal manufacturer to an international D2C love brand.

Transformation of Sprenger from a hidden southwest German B2B metal manufacturer to an international D2C love brand.

Transformation of Sprenger from a hidden southwest German B2B metal manufacturer to an international D2C love brand.

Scroll

Scroll

Project overview

Development of a D2C strategy, a new brand and web shop for Sprenger.

Development of a D2C strategy, a new brand and web shop for Sprenger.

Development of a D2C strategy, a new brand and web shop for Sprenger.

Transformation of Sprenger from a hidden southwest German B2B metal manufacturer to an international D2C love brand.

DETAILS

Launch

2022

Company

Sprenger

Sprenger

Industry

Manufacturer

Manufacturer

Services

Strategy & Concept
UX Research & Design
Brand & UI Design
Web Development
Product Design

01

The Challenge

Sprenger had no internal structure to support product innovation, so we were happy to step in and help them. The main challenge was that they had no data on who was buying their products. In addition, their brand and marketing didn't resonate with the younger audience they wanted to reach with their products.

02

The Solution

To strategically transform Sprenger into a D2C love brand. First, the creation of a new brand identity. Then the development of a web shop and e-commerce solution that is highly adaptable and optimized for integration with existing IT systems. In addition, new product innovation that created new products. Finally, we implemented social media & performance marketing to ensure the success of the online shop.

03

Our Approach

A new D2C strategy to sell Sprenger's products without detours. Enabling Sprenger to have direct contact with its customers. Developing products that meet customer needs. By allowing Sprenger to sell its products independently, we improved the relationship between the brand and its customers. The introduction of agile product development enabled the creation of more user-centric products. We also supported Sprenger's work culture by introducing new ways of working and the use of digital tools.

We work with companies all around the world

With a vision for innovation and excellence, our team create excellent products that reflect the values and ethos of your company.

With a vision for innovation and excellence, our team create excellent products that reflect the values and ethos of your company.

With a vision for innovation and excellence, our team create excellent products that reflect the values and ethos of your company.

Jobcenter Dortmund

Jobcenter Dortmund

Jobcenter Dortmund