• the arc

    method

    the arc

    method

  • the arc

    method

    the arc

    method

  • the arc

    method

    the arc

    method

  • the arc

    What we do

    the arc

    What we do

  • the arc

    What we do

    the arc

    What we do

Design meets technology.
Structure meets agility.

Design meets technology.
Structure meets agility.

Design meets technology.
Structure meets agility.

We turn complex challenges into tangible solutions. Our team combines methodical design with technical expertise to create better product experiences — from identifying the right problems to validating solutions and launching with impact. All while staying true to one principle: Fail fast, iterate faster.

Our Approach.

Our Approach.

Solving complex challenges requires the right methods.

Solving complex challenges requires the right methods.

To turn ideas into real impact, we combine three key methodologies:

Four-Perspective Model

Holistic problem analysis

Triple Diamond

Agile product development & scaling

V-Model

Systematic engineering for complex products

With these methods our teams bring clarity, speed and flexibility into your next project.

Great user experience is no coincidence.

Our Four-Perspective Model allows us to assess complex challenges quickly and reliably. It brings clarity to what matters: solutions that are relevant, actionable, and built for the future – adaptable to all project stages and easily extendable.

Our Four Core Pillars:

User & Market – Understand needs & adapt to behavior.

Technology & Responsibility – Evaluate feasibility & reflect on consequences.

Growth & Strategy – Create value & unlock business potential.

Impact & Sustainability – Define goals & build with the future in mind.

This model helps us develop exactly the products and services the world actually needs – with a clear focus on usability, resilience and long-term success.

Start

Four perspectives
for validated decisions.

Growth & Strategy

User & Market

Technology &
Responsibility

Impact &
Sustainability

Great user experience is no coincidence.

Our Four-Perspective Model allows us to assess complex challenges quickly and reliably. It brings clarity to what matters: solutions that are relevant, actionable, and built for the future – adaptable to all project stages and easily extendable.

Our Four Core Pillars:

User & Market – Understand needs & adapt to behavior.

Technology & Responsibility – Evaluate feasibility & reflect on consequences.

Growth & Strategy – Create value & unlock business potential.

Impact & Sustainability – Define goals & build with the future in mind.

This model helps us develop exactly the products and services the world actually needs – with a clear focus on usability, resilience and long-term success.

Start

Four perspectives
for validated decisions.

Growth & Strategy

User & Market

Technology &
Responsibility

Impact &
Sustainability

Great user experience is no coincidence.

Our Four-Perspective Model allows us to assess complex challenges quickly and reliably. It brings clarity to what matters: solutions that are relevant, actionable, and built for the future – adaptable to all project stages and easily extendable.

Our Four Core Pillars:

User & Market – Understand needs & adapt to behavior.

Technology & Responsibility – Evaluate feasibility & reflect on consequences.

Growth & Strategy – Create value & unlock business potential.

Impact & Sustainability – Define goals & build with the future in mind.

This model helps us develop exactly the products and services the world actually needs – with a clear focus on usability, resilience and long-term success.

Start

Four perspectives
for validated decisions.

Technology &
Responsibility
Growth & Strategy
User & Market
Impact &
Sustainability

The model serves as a flexible evaluation tool throughout our product development process – tailored to your goals and applicable at any stage.

The model serves as a flexible evaluation tool throughout our product development process – tailored to your goals and applicable at any stage.

Discover & Define

Analyzing the problem space

Discover & Define

Analyzing the problem space

Ideate & Prototype

Creating and testing solutions

Ideate & Prototype

Creating and testing solutions

Plan & Implement

Building scalable products

Plan & Implement

Building scalable products

Not just a process. A mindset for building the right things, the right way.

Not just a process. A mindset for building the right things, the right way.

Not just a process. A mindset for building the right things, the right way.

The Triple Diamond – a structure for focused product development.

Think divergently. Structure convergently.

The Triple Diamond model brings structure to complex development processes – without creating a waterfall. Each phase is shaped by exploration and clear decision-making (= divergent and convergent thinking):

Discover & Define

Understand context, identify problems, define levers & goals

Ideate & Prototype

Design, test, validate early and iterate

Plan & Implement

Plan, build and bring products to market

Individual product aspects can move through the diamonds independently, loop back, or move ahead. This creates true agility – with clarity and direction at every step. In combination with our V-Model (see below), even highly complex systems can be developed in a structured way across all system levels.

From prototype to production – systematic and fast.

From prototype to production – systematic and fast.

From prototype to production – systematic and fast.

Complex systems require structured execution. The V-Model ensures the product meets goals and requirements at every level, from high-level concepts to intricate subsystem development. This provides:

Clear system architectures

where all components integrate seamlessly and meet requirements.

Full traceability and control

throughout the development process.

Balanced approach

using a linear process to guide development, while incorporating agile methods for system definition and validation before transitioning to a more resource-heavy, linear development phases.

We layer this framework on top of our Triple Diamond approach for developing complex hardware and software solutions.

Product development

Detailed
concept

High level
concept

System
requirements

System
analysis

Market
analysis

Launch

System
test

Product
test

Sub assembly
test

Component
test

Market
level

System
level

Product
level

Technical
level

Detailed
level

Product development

Detailed
concept

High level
concept

System
requirements

System
analysis

Market
analysis

Launch

System
test

Product
test

Sub assembly
test

Component
test

Market
level

System
level

Product
level

Technical
level

Detailed
level

Product development

Detailed concept

High level concept

System requirements

System analysis

Market analysis

Launch

System test

Product test

Sub assembly test

Component test

Market level

System level

Technical level

Product level

Detailed
level

Product development

Detailed concept

High level concept

System requirements

System analysis

Market analysis

Launch

System test

Product test

Sub assembly test

Component test

Market level

System level

Technical level

Product level

Detailed
level

See our impact in action.

Trusted by German Mittelstand, start-ups & market leading brands

Trusted by German Mittelstand, start-ups & market leading brands

Trusted by German Mittelstand, start-ups & market leading brands

How we work.

How we work.

Our drivers for your project’s success:

Our drivers for your project’s success:

Our drivers for your project’s success:

Sprints for fast impact

Sprints for fast impact

Sprints for fast impact

Quick validation and targeted execution.

Quick validation and targeted execution.

Iterative development for long-term success

Iterative development for long-term success

Iterative development for long-term success

Fast time-to-market without compromising quality.

Fast time-to-market without compromising quality.

Cross-functional team

Cross-functional team

Cross-functional team

Core skills for complex hardware and software products – as an extension of your team.

Core skills for complex hardware and software products – as an extension of your team.

We work with companies all around the world.

We work with companies all around the world.

Bridging research, design and technology to shape the future.

Bridging research, design and technology to shape the future.

Bridging research, design and technology to shape the future.