Project overview
META in Arnsberg has been active in metal processing for over 125 years. Their quality products are manufactured in various competence centers for shelving and steel construction and are successfully distributed worldwide.
DETAILS
Launch
2024
Company
Industry
Website
Services
Strategy & Concept
UX Research & Design
Branding
Web Development
01
The Challenge
A central challenge of the rebranding process was to take into account the diverse expectations and needs of all stakeholders. It was important to develop a coherent, future-proof brand identity that clearly stands out from the competition, without losing the already established identity.
02
The Solution
As a solution to this challenge, we have chosen an intense and participatory approach that puts the brand's target group at the center. This included regular workshops and feedback sessions with all participants to create a dynamic and differentiated brand identity. The new brand identity respects the existing values of the company while simultaneously standing out in the market.
03
Our Approach
Our goal was to create a balanced brand identity that both takes into account the established corporate values and introduces innovative elements to stand out from the competition. A particular focus was on the integration of stakeholder feedback to ensure that the new brand meets the diverse needs and expectations of META Regalbau's target groups.
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